To strengthen our team in München we are looking for a/an
Intern Customer Intelligence & Interaction (f/m/d)
Job ID: 35807



More than 90% of automotive innovations are based on electronics and software. That's why creative freedom and lateral thinking are so important in the pursuit of truly novel solutions. That’s why our experts will treat you as part of the team from day one, encourage you to bring your own ideas to the table – and give you the opportunity to really show what you can do. 

We at BMW Group are striving for new opportunities in improving our interactions with our prospects and customers by utilizing up to date technologies. In this area, a completely cloud based platform for 1:segment and 1:1 marketing was launched and is in operation across the globe (e.g. USA, UK, Germany). 

You can be part of the Campaign Management team which is responsible for creating concepts for 1:1 and 1:segment communication, execute them in our marketing platform as well as continuously optimize it with analytical models and A/B tests and share learnings and best practices across the globe.

We actively embrace diversity, provide a sneaker-friendly atmosphere and are offering a challenging internship in our Munich headquarters.


What awaits you?

  • Build a targeted communication concept for campaigns according to identified customer segments.
  • You will support execution, automation and data-driven optimization of 1:1 and 1:segment communication in order to increase conversion.
  • Measure and optimize success of worldwide CRM activities and build a consistent global reporting.
  • You will support with day-to-day tasks.
  • Close collaboration with our campaign management.
  • Close collaboration with NBO/NBA rollout teams and our international colleagues in BMW markets across the globe.


What should you bring along?

  • Studies in business administration, business analytics or related subjects, with a specialization in marketing, media or consumer research.
  • Relevant practical experience in customer relationship management, customer experience management or digital marketing.
  • A customer-focused and quality-oriented attitude combined with analytical skills.
  • Languages: English fluent, German a plus but not mandatory.


Do you enjoy working in an international team? Apply now!


Earliest starting date: 2021-10-01

Duration: 6 months.

Working hours: Full-Time



BMW Group Recruiting Team

+49 89 382-17001

BMW Group
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